For brands outside EuropeMontpellier, France
Sell your bikes in Europe
We build your Shopify store for customers in Europe, photograph your bikes in our studio and run your marketing. We work from MAAKE, a cycling hub in Montpellier with its own bike workshop.
What we do for your brand today
Everything on this list exists now, in Montpellier. MAAKE Factory, the group’s factory, assembles and paints your bikes.
- 01
A Shopify store for Europe
Product pages, size guides, geometry charts and a checkout in euros, set up for buyers in Europe.How we build stores - 02
A bike configurator
A Kickflip configurator on your product pages, so customers choose each part before they order. We shoot the photo layers in our studio.See the configurator - 03
Marketing, every month
We run your SEO and email flows each month, so riders in Europe find your bikes and come back after a first order.See the monthly plan - 04
Product photos
Send us a bike or a frameset. We photograph it in our studio in Montpellier for your product pages.Inside the hub - 05
A bike workshop
The hub has its own repair and assembly workshop, next to our desks. Bikes sent for a photo shoot can be built up there. - 06
Our own brand
CYKL, the MAAKE group’s titanium bike brand, sells online with the same store, configurator and marketing we build for you.Read the CYKL study
Your bikes, assembled and painted in Europe
MAAKE Factory is the industrial side of the MAAKE group. It assembles and paints bikes for brands from outside the group.
- Today
Bike assembly
Your frames and parts arrive, and leave as complete bikes for your European customers.
- Today
Paint
Frames are painted in the factory’s paint booth, custom paint jobs included.
- 2027
CNC machining
Machined parts will be made on site, next to the assembly line.
- After that
Titanium 3D printing
Titanium parts will be 3D printed.
We build the store, MAAKE Factory builds the bikes. Tell us your timing on the call, and we bring the factory into the conversation.
Visit maakefactory.comNo legal, customs or tax advice
What to sort out before you sell in Europe
These topics come up as soon as a brand ships bikes into Europe. We set up the store side. A lawyer, an accountant or a partner handles the rest, and we build the store around their answers.
Import duties
What you pay to bring your bikes into the EU depends on where they are made. Bicycles from some countries carry extra anti-dumping duties.
Who handles itA customs broker. We don’t handle imports.
VAT
Which VAT you charge in each EU country, and where you declare it. The EU One-Stop Shop (OSS) scheme is one way to declare it.
Who handles itYour accountant decides. We set up prices and taxes in Shopify to match.
Safety standards
Which standards your bikes need to meet (EN ISO 4210 is the usual one for bicycles), and the test reports that show it.
Who handles itYour manufacturer and a testing lab.
Shipping a complete bike
A complete bike travels in a large box, partly assembled. Carriers charge it as an oversized parcel, at rates that change from country to country.
Who handles itWe set up shipping rates and delivery pages in your store.
Returns
Who receives a returned bike in Europe, and who checks it before it goes back on sale.
Who handles itWe write the returns page and set up returns in Shopify.
Warranty
Your warranty terms for European customers, and who repairs a bike under warranty.
Who handles itTerms: your lawyer.
Dealers
Direct sales, dealers or both, and how dealer prices and direct prices fit together.
Who handles itWe build the dealer side of your store: trade accounts and trade prices.
How we start with a brand from outside Europe
First
A call
We look at your range, your current store and the countries you want to sell in. You leave with a short list of questions to answer for Europe.
Then
A visit to the hub
Come to Montpellier to see the workshop, the photo studio and the bikes of CYKL. If you can’t travel, we show you the hub on a video call.
After
The launch plan, then every month
We send a written plan: what we build, in what order, and which topics go to your partners. After launch, we run your marketing every month.
Questions about selling in Europe
Don’t see your question? Ask us on the call.
Book a callSee all questionsWe work in English.
We can’t promise that yet. Ask us on the call and we will tell you where things stand.
Yes. MAAKE Factory, the group’s factory, assembles and paints bikes for outside brands, custom paint included. We set up your call with them.
We can’t answer that for you. We don’t give legal or tax advice, and the answer depends on how and where you sell. A lawyer or a tax adviser decides, and we build the store around their answer.
Bringing your bikes to Europe next season?
Free, no commitment.
- BeforeSend us the link to your store. Nothing else to prepare.
- On the callWe go through your store with you and ask about your range, your stock and how you sell today.
- AfterYou leave with the first changes we would make, in order. If a project makes sense, we send a written proposal.