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Store build

Shopify stores built for selling bikes

Riders find their frame size from your geometry chart and see when a part on preorder will ship. Dealers order on the same store.

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  • Shopify Partner

A bike sale is lost on the product page

A rider about to spend thousands of euros needs three answers before paying: which size, which build, and when it ships. When those answers are missing, they email you or buy elsewhere.

  • Riders can’t tell if they need an M or an L

    The size guide is a PDF two clicks away, and the geometry chart is a photo of a table. The rider emails you, or orders a size they are unsure of and sends it back.

  • One missing part takes the whole bike off sale

    Every size, colour and groupset sits in one long dropdown. When a single wheelset runs out, the bike shows as sold out, with no date.

  • Dealers still order by email

    Your trade prices are in a spreadsheet you send around. Each order gets typed again by hand, and dealers can’t see what is in stock.

What we build into a bike store

Everything a rider checks before paying is on the product page, so the order reaches you with nothing left to ask.

  • Size guide tied to the geometry

    The rider enters their height. The page suggests a frame size from your own geometry chart.

  • Geometry as text

    Stack, reach and the rest of the chart are stored in metafields, so each size shows them as text that Google can index.

  • Builds as variants

    Frameset, 2x or 1x build: each one has its own price and stock, instead of a line in the description.

  • Preorder window

    When a part is out of stock, the bike stays on sale and the product page shows when it ships.

  • First email flows

    Welcome, abandoned cart and after-purchase emails are running on launch day.

  • Technical SEO

    Clean URLs, structured data and a sitemap are in place before Google first visits.

  • Answers for a high-value cart

    Delivery of a built bike, returns and warranty are answered on the product page, before checkout.

Every part of every bike, counted in Shopify

A complete bike is dozens of parts from many suppliers. We set up your store so each sale takes every one of them off stock, the way an assembly line counts parts. CYKL, our titanium brand, sells its bikes this way.

  • A bill of materials for each bike

    Each bike and each build gets its list of parts, with quantities: frame, fork, wheelset, groupset, down to the derailleur hanger and the cable grommets. We set it up with Assemblified, a bill-of-materials app for Shopify.

  • You stock parts, Shopify shows bikes

    When a delivery arrives, you enter it on each part’s product, never on the bike. Assemblified works out how many complete bikes those parts can build and sets that as the bike’s stock. Parts for three bikes: three in stock. Parts for none: out of stock.

  • Stock moves with each order

    When a bike sells, every part on its list comes off your stock. A refund or a cancelled order puts the parts back.

  • Every part is a Shopify product

    Assemblified can also count parts that exist only inside the app. We make each part a real Shopify product instead: you see it in your stock, and you can sell it as a spare.

  • AI agents build the structure

    A full catalogue means hundreds of products. An AI agent connected to Shopify and Assemblified creates the SKUs, drafts the product pages and writes each bill of materials from your spec sheets. You check them before they go live.

See the AI agents

For dealersOn a new or existing store

A B2B portal on your own store

Your dealers order on the store your riders already use. There is no second website to build and keep in sync, and no trade price list sent around by email.

CYKL’s B2B portal on Shopify: a GRAAVE frame kit in the cart, then delivery, payment and confirmation. The dealer’s account is hidden.
The trade portal, anonymised. A dealer orders in four steps, on the same store. On CYKL, our titanium brand, since November 2025.

  • Dealer accounts

    Each shop gets a company account, with its buyers and delivery addresses. Retail customers never see it.

  • Trade prices

    Dealer price lists, volume pricing and minimum quantities, shown only once a dealer logs in.

  • Quick reorders

    A dealer orders a size run of a frame, or ten rolls of bar tape, from one list instead of ten product pages.

  • Payment on terms

    Dealers pay by card or on terms, such as 30 or 60 days, through a checkout made for trade orders.

  • One stock for both

    Retail and trade orders come off the same stock, part by part, so a dealer can’t order a frame you sold an hour ago.

Included in the monthly plan, on a new store or one you already run. On its own, it is quoted as a one-off project.

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Our in-house demonstratorCYKL · Montpellier

We rebuilt our own titanium brand’s store first

In September 2024, we started rebuilding the Shopify store of CYKL, the titanium bike brand of the MAAKE group: the product pages, the preorders, then a dealer portal. Other brands get the same work today.

The CYKL FAAST titanium bike, in the studio.
  • ×6revenue since 2024, in a bike market still in decline
  • ≈ €50krevenue a month in 2026, or ≈ €600k annualised
  • ×4orders a month, from ≈ 10 in 2024 to ≈ 45 today
  • €0spent on ads, on Meta or on Google

Source: CYKL’s Shopify data, exported in October 2026, figures rounded. The monthly average and annualised revenue cover January to September 2026.

What we set up on CYKL

  • Shopify store
  • Product pages and CRO
  • SEO and GEO
  • Email flows
  • B2B portal
  • Product configurators
  • AI agents
Read the CYKL study
CYKL’s website today, with a full-screen video, the line “Raw power. Pure titanium” and a button to configure your bike.
CYKL’s Shopify store today. We kept the logo and rebuilt every page, from the homepage to the product pages.

On the store itself

  • ≈ €1,000AOV, with components and complete bikes sold side by side on the same product pages.
  • B2B, on the same storeThe B2B AOV is almost twice the B2C AOV.
Visit cykl.store

It starts with an audit of your store

We go through your store the way a rider shops it, from the first search to the checkout. Then we hand you the fixes in order.

What we read

  • Your Shopify set-up and theme
  • Product pages, sizes and builds
  • Checkout and delivery options
  • Search: Google and AI answers
  • Email flows and campaigns
  • How your dealers order

What you get

  • A written report on your store
  • A call to walk you through it
  • A ranked list of fixes, with the effort each one takes

It is the first part of the monthly plan’s set-up, and you can also order it alone.

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Every month, or one project

The set-up covers the audit of your store and anything that must be built before the monthly work starts, such as a new store or a migration.

Every month

Monthly plan

From€4,850/month

Paid monthly. Cancel at any time, come back when you need us.

We become your marketing team. Every service on this site is included, as you need it.

  • A set-up first, paid once and quoted for your store
  • Shopify store, migration and B2B portal
  • Bike configurator on Kickflip
  • SEO, email flows, product pages and photos
  • AI agents on your back office
  • A plan and a report each month, a video call every two months

What you keepYour store, your accounts and everything we built.

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What brands ask before a store build

Don’t see your question? Ask us on the call.

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  • No, not for your dealers. We set up a partner B2B app instead: it handles dealer accounts, trade prices and minimum quantities better than Shopify Plus does. The audit tells you which Shopify plan fits the rest of your store.

  • Yes, if it is sound. The audit tells you whether we keep it, adapt it or start from a new one, and what each option does to the timeline.

  • You do. The theme, the data and every account are in your name, and the store moves to your Shopify account at launch.

  • Yes, with the B2B portal. Dealers get a trade account on the same store, with their own prices, and order without emails or spreadsheets. CYKL, our titanium brand, sells to its dealers this way.

  • Two options. You run the store yourself, and we hand everything over. Or we stay on as your marketing team with the monthly plan, paid month by month, and you can cancel at any time.

Is your size guide still a PDF?

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Free, no commitment.

Or visit the hub in Montpellier

30 min
  1. BeforeSend us the link to your store. Nothing else to prepare.
  2. On the callWe go through your store with you and ask about your range, your stock and how you sell today.
  3. AfterYou leave with the first changes we would make, in order. If a project makes sense, we send a written proposal.
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