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In-house demonstratorCYKL · Montpellier

×6 revenue since 2024, with €0 on ads

CYKL designs and assembles titanium bikes in Montpellier. It belongs to the MAAKE group, like our agency. Everything we now sell to other bike brands, from the store to the AI agents, ran on CYKL first.

Book a callSee the eight projects

Selling titanium bikes after the Covid boom

In 2024, CYKL assembled its bikes in a 50 m² garage and took about ten orders a month: a few bikes, and even fewer components.

After the Covid boom, the bike market collapsed. It is only just recovering, and most small brands are still struggling. At most titanium framebuilders, you wait months for a frame, sometimes more than a year. CYKL keeps its whole range in stock, from frames to forks. Anything out of stock goes on preorder, with the lead time shown on the product page.

We brought in the methods of the most advanced DTC brands in beauty and fashion. We started with the website in September 2024, then took on one project after another.

Starting pointSeptember 2024

  • The bike marketIn declineSales fell hard after the Covid boom and have barely picked up since.
  • The titanium nicheHardA craft trade, sold to riders who know what they are buying.
  • The ideal customerVery hardAn expert rider who compares geometry and welds before signing off a quote of ≈ €6,000.
  • The productVery hardFrames and forks that need engineering, and complete bikes built to a quote.
  • The competitionSlowTitanium framebuilders quote waiting times in months. CYKL has its range in stock.
  • The European marketLargeA titanium frame ships anywhere in Europe, and the niche adds up from one country to the next.

Full gauge: in the brand’s favour. Empty: against it.

The numbers, two years in

The CYKL FAAST titanium bike, in the studio.
  • ×6revenue since 2024, in a bike market still in decline
  • ≈ €50krevenue a month in 2026, or ≈ €600k annualised
  • ×4orders a month, from ≈ 10 in 2024 to ≈ 45 today
  • €0spent on ads, on Meta or on Google

Source: CYKL’s Shopify data, exported in October 2026, figures rounded. The monthly average and annualised revenue cover January to September 2026.

Revenue went up a step with each project

Components make up most of the orders. Complete bikes, sold on a quote, bring in most of the revenue.

What changed since 2024

In 2024Today
Revenue≈ €90k for the year≈ €600k annualised×6
Orders≈ 10 a month≈ 45 a month×4
Traffic≈ 3,300 visits a month≈ 10,000, 100% organic×3
What sellsA few bikes, even fewer componentsBikes at ≈ €6,000 and plenty of components
Email revenueNo flows≈ 25% of revenue, attributed by Klaviyo
The spaceA 50 m² garage700 m², with a shop, a stock room and an assembly workshop×14

Eight projects, in the order we ran them

Each project comes with its own proof. Where we now offer the same work to other brands, a link takes you to the offer.

  1. 01/08

    The website, rebuilt from scratch

    In 2024, CYKL’s website had been built on a small budget. The homepage opened on a dark menu and a frame kit, with nothing to suggest bikes at ≈ €6,000. We kept the logo and the core identity, and rebuilt everything else, from the homepage to each product page. When a part is out of stock, the product page shows a preorder and its lead time, from 5 to 40 days depending on the part. The customer pays when ordering, so CYKL doesn’t tie up cash in those parts.

    CYKL’s website today, with a full-screen video, the line “Raw power. Pure titanium” and a button to configure your bike.CYKL’s website in 2024, with a dark, crowded menu and a frame kit up front.
    The website in 2024 and today. Drag to compare
    Shopify stores for your brand
  2. 02/08

    Social media and influencers, shot on site

    We are based in Montpellier, close to the workshop. We took over CYKL’s social media and shot the content on site, then ran an influencer campaign at the end of 2024. This work needs someone at the workshop, so we don’t offer it as a service.

    In December 2024, CYKL made more than twenty times its August revenue.

    A creator collaboration, February 2025
  3. 03/08

    SEO and GEO, on Google and in AI answers

    We worked on the pages riders read before they buy. CYKL was founded in 2022. It now ranks for long-tail searches on titanium bikes and bikepacking, on Google and in AI assistants, against much older brands. With an AOV around €1,000, it doesn’t need huge traffic to make ≈ €50k a month.

    All of the traffic is organic. Nearly 3,000 queries rank in Google’s top 10, and more than half of clicks come from non-branded searches.

    Visits a month, averaged over each year. Source: Trendtrack
    Outsourced marketing for your brand
  4. 04/08

    Email flows, starting from zero

    In 2024, CYKL sent no emails at all. We set up the flows (welcome, abandoned cart, abandoned configuration), then the launch campaigns.

    Klaviyo attributes ≈ 25% of revenue over 12 months to email, and more than a third in the last quarter.

    CYKL’s abandoned configuration email, asking the customer whether their build is ready.
    The email that follows up an abandoned configuration
    Outsourced marketing for your brand
  5. 05/08

    B2B, on the same store

    Since November 2025, dealers order on CYKL’s Shopify store with a trade account. They see the same catalogue as retail customers. We haven’t pushed this channel yet, because other projects came first.

    The B2B AOV is almost twice the B2C AOV.

    CYKL’s B2B portal on Shopify: a GRAAVE frame kit in the cart, then delivery, payment and confirmation. The dealer’s account is hidden.
    The trade portal, anonymised. A dealer orders in four steps, on the same store
    Shopify stores for your brand
  6. 06/08

    The configurator, built on Kickflip

    Since March 2026, customers build their bike option by option. The render and the price change with each choice. Some spend an hour on it and compare several builds before they ask for a quote. We built the whole thing on Kickflip, down to the photo layers prepared in Photoshop, one per frame, fork and finish. Configurators are one of our specialities, and we design them for upsell. Each option a customer adds goes into the order at its own price.

    A bike sold on a quote brings in ≈ €6,000 on average.

    The bike comes together option by option, and the render and price follow
    Bike configurator for your brand
  7. 07/08

    Launches, at full price

    Since 2024, we have launched two bikes and three components. CYKL runs no Black Friday and no clearance sales, so its customers have no reason to wait for a discount before they buy.

    Under 4% of revenue given away in discounts since the store opened.

    The CYKL EGRO 3D Ti 3D-printed titanium saddle, in the studio.
    The CYKL EGRO 3D Ti, a 3D-printed titanium saddle
  8. 08/08

    AI agents, alongside the team

    Since August 2026, AI agents have been working for CYKL. They track stock, write the pages for new products, watch competitors and prepare the numbers. We built the stock tracking together with Antoine: each bike sold takes its parts off stock, through its bill of materials.

    More than 1,000 tasks in two weeks, 99.8% without error. About twenty product pages written in September.

    AI tools usedClaudeDeepSeekGPT ImageHiggsfieldHermesJev
    AI systems for your brand

CYKL’s AI agents connect to all of these tools.

ShopifyKickflipKlaviyoPhotoshopFigma
NotionInstagramTikTokYouTubeGoogle SheetsGoogle Drive

In the words of CYKL’s founder

In 2024, we were assembling our bikes in a 50 m² garage. We rebuilt the website from scratch, then relaunched our social media, then set up AI agents that help us with everything from marketing to the supply chain. That’s saved us several hires. Today we have 700 m², and the online store is what got us here.

Antoine DelmurFounder of CYKL

In 2027, CYKL aims for €1M in revenue

CYKL has never paid for an ad on Meta or Google. Meta ads are the next step.

Want the same system on your store?

On the call, we tell you which of these projects we would start with on your store, and which ones can wait.

Book a call

Free, no commitment.

Or visit the hub in Montpellier

30 min
  1. BeforeSend us the link to your store. Nothing else to prepare.
  2. On the callWe go through your store with you and ask about your range, your stock and how you sell today.
  3. AfterYou leave with the first changes we would make, in order. If a project makes sense, we send a written proposal.